The fascination with goes back centuries. In fact there are records that show that as early as the seventeenth century people in Mexico were fascinated by this delicious substance. According to a account the women of Mexico were so fascinated by chocolate that they used to have their maids bring it in during sermons even at the cost of interrupting the Bishop. When the Bishop threatened to with excommunication they would rather change churches than leave their .

The fascination with chocolate is mainly due to the feel good factor that one gets eating it or drinking it. Many people use it to lift their spirits and energy by eating chocolate confectionery. Chocolate is believed to boost and levels in the brain. It also contains the stimulants and . Some people also eat chocolate because they associate it with the comfort of childhood. They find eating it very soothing. You women out there definitely know about the comforts of chocolate.

There were stories of chocolate in the form of chocolate bars that help people survive many accidents in high altitude areas which also increase the fascination with chocolate. There is no myth that chocolate is included in the daily K-rations of the US army. Chocolate bars are also part of the diet of astronauts.

The fascination of chocolate can be judged by the following statistic. In the year 1993 alone UK consumed a whopping £3 billion worth of chocolate.

Stories of chocolate bars helping people survive many accidents on high altitude areas etc. also increase the fascination with chocolate. It is no myth that chocolate is included in the daily K-rations of the US army when they are in the field. It is also a part of the diet of astronauts.