How do you skip the line and get the corner
table? (photo: Thomas
Hawk)
An evening out should be special, especially if it’s an
expensive evening.
But too often it’s a disappointment. Does the following scenario
sound familiar? After weeks of trying to score a reservation at
that new restaurant that just got a great review, you finally get
one – only to find yourself waiting until 9pm for the table you
were promised at 8pm. When you’re finally seated, you find yourself
waiting – for a drink, for your food, for your check, even for your
coat.
It might be somewhat tolerable if you looked around and saw that
everyone was treated the same, but that’s rarely the case.
There always seems to be at least one table getting the VIP
treatment. It’s like a little oasis: The diners aren’t kept
waiting; the waiters are particularly attentive; and the chef may
even come out to say hello or send over some extra desserts at the
end. Who doesn’t want to be treated like that?
I’m not fussy and I’m not high maintenance. I think
those are two reasons I stumbled upon the secrets of being treated
like a VIP…
For years, I was editor in chief of a publishing house and
edited cookbooks by some of the world’s best chefs – so my friends
always assumed that’s why I got treated so well. But the truth is –
the restaurants where I was treated best never knew what I did for
a living. Trust me: If you get pitched books all day, the last
thing you want is to be pitched books over dinner.
Here are 9 tips for becoming a VIP who skips lines and
gets tables. Test even a few and you’ll almost always get
amazing treatment at the very restaurants others can barely get
into.
1. Start at the bar. Try having a meal there.
Chat with the bartender a bit; introduce yourself to the Maitre d’
and get her or his card. Ask if the owner is around and introduce
yourself to her or him.
2. Ask the waiter to ask the chef two
questions: First, What does everyone order, and Second,
what does almost no one order but the chef thinks everyone should.
Then order them both. Chefs want to show off their popular dishes,
but often have an item on the menu they are really proud of, and
really want people to try. I first did this at The Slanted Door in San
Francisco. A cook actually came out to say hello because he thought
it was so unusual.
3. Be one of the first customers. If you read
local food-blogs, or visit sites like chow.com or zagat.com, you’ll know what’s opening
and who’s opening it. If it sounds good, go. Businesses frame their
first bucks and treasure their first customers.
4. If you like it, come back for two more meals that
very week. I went to a great NYC restaurant called Union
Pacific for lunch the week it opened. I loved it and came back for
dinner that night, lunch the next day, and dinner later that week.
They never forgot me. After Union Pacific became white hot, I could
score a reservation any time I wanted – even if I hadn’t been there
for months. Even though the restaurant is sadly gone, I’ve kept up
with some of the alums – and they now work in some of the city’s
best restaurants.
5. Be forgiving. Even VIPs sometimes have to
wait, get spilled on, or get the wrong dish. VIPs are often simply
people who were good sports when all didn’t go as planned. You
don’t have to be a milquetoast – but if the restaurant knows it
messed up, you can score major points by not making a big deal
about it or using it as an excuse to try to score freebies.
6. Send compliments to the chef – especially when you
are specific about what you like. I know it sounds dorky –
but it’s almost always appreciated. If you really love the place,
send a note to the chef. Very few people do this.
7. Tip 25% if you like the place and got pretty good
service. At very fancy restaurants, tip the Maitre d’ too.
If you can’t afford to tip properly, then you can’t afford that
restaurant. Go someplace you can afford.
8. Choose the cheapest wine. Or choose a wine
you know and like. Or one that intrigues you. Or just ask for help.
But don’t choose the second cheapest wine, unless it’s a wine you
know and like. (The cheapest is often a good, smart value; the
second cheapest is sometimes a sucker’s play – a bad deal put
specifically on the wine list for all the people who don’t know
wine, don’t want to ask, but don’t want to look cheap by ordering
the cheapest).
9. Ask to be treated like a VIP. Okay, I saved
the most obvious for last. But it works. There’s a restaurant
called Matsuri in New
York. I went and loved it. So I called the manager, told her that I
was crazy about the place, and would entertain there a lot if I
could be pretty sure that I would be nicely looked after. I’ve been
treated like a prince there ever since. And I do entertain there
whenever I can – both for business meals and with friends. There
may be new restaurants cropping up all the time, but Matsuri is
still one of NYC’s best and has me for life.
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