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You may have read comments from me in the past where I refer to taking an "Engineered Approach" and "Slow, Natural Growth" when it comes to IM. I've been asked to explain this in more detail by numerous readers and to demonstrate how the non-engineers among you might implement my methods.
Case Study: Voices.com - Intelligently Conceived and User Friendly
August 18, 2008
Diane Mack of Diane Mack Advertising agreed to answer a few questions about her experience at Voices.com (PodcastingVoiceTalent’s main site) and how she used the service to find, select and hire talent. Recently she completed a project at Voices.com and hired Lili Wexu.
Here’s her case study:
How has Voices.com helped you with your project needs?
“For our 30-second TV spot titled “Green New World,” we wanted a female voice as close as we could get to a recorded example we had come upon in a promotional video for a high-tech university program.
Because our client, Gulf Breeze Natural Gas, has a small budget, we have always used local voice talent. However, that had previously always been male voice talent. The one female we knew of locally was not the right voice for this project, but she kindly referred us to Voices.com. Our deadline to get this done was moderately tight.”
Did you use the Featured Talent Directory or browse the talent search engine?
“I personally conducted the search on your website as I have good aural memory and was very familiar with what was needed in the way of tone, style of delivery, etc. Whoever designed your website should be commended for an intelligently conceived and very user-friendly search structure.”
Did you contact any talent directly? How did you select the talent?
“I began by browsing female voice talent, listening to the brief clips from about 40 voices and making my list of top possibilities as I went along. When I had a top five list, I went back to those voices and listened to all the available samples from each one. Lili Wexu was choice #1, and so I e-mailed her for a quote. Both her price and audition recording were acceptable, and we set a date to do the production, with myself and our production sub-contractor to direct by phone patch.”
What challenges did you face using the Voices.com system to find talent?
“As mentioned previously the search structure of the site was easy to use since I knew exactly what it was that I needed and how it would sound.”
How would you describe your overall experience with the site?
“The whole experience was smooth, efficient, and supremely professional. I was, and remain, impressed by the resource that Voices.com represents, and I would most assuredly use Voices.com in the future.”
About the Client
Diane Mack Advertising, Inc. is a small agency located in Pensacola
and serving the Northwest Florida area. We have been in business
since 1984, serving primarily clients who have required high-end,
high-quality creative work. Our clients have included the regional
university, performing arts organizations, real estate developers,
architects, a manufacturer of high-tech marine equipment, banks,
hospitals, and municipalities.
Project Details
Project ID: 7243
Project Title: Green New World
Category: Television Commercials
Language: English (North American)
Project Close Date: December 20, 2007
Selected Talent: Lili Wexu
This was a private job offer where Lili was the only invited talent.
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