The truth is Web 2.0 centers around this idea of community building
and letting the masses e-congregate for the purpose of promoting
favorites of the whole to the top and creating buzz around
new/improved/trendy bits; this goes against the grain of what must
logically be called Web 1.0, which in its purest form is basically
just push marketing where search engines act as the retailer to
your wholesaler role (as far as cash advances are concerned
anyhow). What we have left is this weird place where we’re not
really using push marketing nor pull marketing to create this much
sought-after buzz, but instead a new concept which I’m going to
call poll marketing – that is, the popularity of products based on
the polling of users within a given community.