The truth is Web 2.0 centers around this idea of community building and letting the masses e-congregate for the purpose of promoting favorites of the whole to the top and creating buzz around new/improved/trendy bits; this goes against the grain of what must logically be called Web 1.0, which in its purest form is basically just push marketing where search engines act as the retailer to your wholesaler role (as far as cash advances are concerned anyhow). What we have left is this weird place where we’re not really using push marketing nor pull marketing to create this much sought-after buzz, but instead a new concept which I’m going to call poll marketing – that is, the popularity of products based on the polling of users within a given community.