Google Testing AdSense Cost Per Action (CPA)

chao — Thu, 22 Jun 2006 01:40:43 -0000

Clipped by chao to inbox

Google Testing AdSense Cost Per Action (CPA)

I can't believe I didn't spot this until Philipp Lenssen blogged it, Google is testing CPA (cost per action) AdSense ads. What that means is that instead of getting paid for clicks or impressions, you can get paid a commission for a sale or desired action.

WebmasterWorld has a thread on this since June 19th, with details of some Google AdSense publishers getting "invites" for the test program.

I received the invitation this morning. I intend to try this program, but I'm not excited about it.

Well, based on the screen capture above, there is a lot of potential. Full details of the AdSense CPA program available at SeekingAlpha.com and also reprinted as quote below.

The Invite:

The Google AdSense team would like to invite you to test a feature that provides you with a new way to earn revenue from your website by hosting ads that are compensated based on a Cost-Per-Action [CPA] basis. These ads are very different in that you will be able to choose amongst a selection and you will also have more flexibility in promoting them…

The details of the invite:

How do I participate in the CPA test?
Simply reply to the invitation email and express your interest in participating and we will send you some sample CPA ads. You can then choose which ads you’d like to host and we will send you the code to copy and paste on to your site. It’s just that easy!
What can I do to optimize my revenue from the CPA ads?

While we encourage you to experiment as much as possible with these ads on your site, here are some general tips on implementing a CPA ad:

1) Ads that blend in with the site and are placed prominently tend to perform better. Look to integrate the ad within the page.

2) Ads that are relevant to the interest of your site visitor also tend to perform better. For example, if you have a travel site, having ads relevant to airline travel would generate higher interest. For more tips on increasing revenue, please see our optimization tips page at: https://www.google.com/support/adsense/bin/static.py?page=tips.html&sourceid= aso&subid=ww-ww-et-asui&medium=link

How do I get paid?

You get paid whenever a site visitor clicks on the ad on your site AND performs a specified action, such as generating a lead or purchasing a product.

Do these compete with regular content ads?

These ads will not compete with contextually targeted ads. Instead, they will show across a separate network, the Content Referral network. To place one of these ads on your site, you can set up a new ad unit that supports any of our current ad unit sizes.

How much could publishers expect to earn with this CPA test?

How much a publisher will earn will depend on a number of factors about the publisher and advertiser, including whether the ads match the topic of the site, and level of interest of their site visitors. We have tried to match the appropriate publishers with advertisers for this test.

Will CPA offerings compete with my current AdSense revenue?

We expect that the CPA test will offer ad units that will expand publishers AFC revenue because the ad units are separate and appeal to different types of users. These CPA ads are also additional inventory to your existing AFC ad units.

How can I promote the CPA ad unit?

Since this is a test and these CPA ads are not regular ad units, we are giving you more flexibility in saying things like “I recommend this product” or “Try JetBlue today” next to the CPA ad unit. However, you should still not incite someone to click on the ad, so saying “Click Here” is not ok.

Where do these CPA ads comes from?

The CPA ads come from a limited group of high quality advertisers that are interested in displaying ads on a CPA basis. They pay you whenever a site visitor performs a specified action, such as generating a lead or purchasing a product.

Will I be able to see reports within my account?

When the test begins, you will receive weekly email reports of conversions you have accrued and your total revenue within the CPA test.

Forum discussion at WebmasterWorld.

Search vs non-search CPMs

chao — Tue, 28 Feb 2006 07:11:33 -0000

Clipped by chao to discover new online advertising channels

What that also means is that for the non-search page views for the quarter, all *124 billion* of them, Yahoo earned $500 million or so. Put simply, search pages earn $50 CPM while non-search pages for Yahoo earn an average of about $4 CPM site wide.

IntelliTXT

chao — Tue, 10 Jan 2006 00:01:11 -0000

Clipped by chao to learn from web2.0 companies



IntelliTXT In-Text, Publisher-Side, Contextual technology. An easy to implement solution that will help you maximize the value of your content today.		Find out now if your site(s) qualifies for IntelliTXT...

Type In PPC Play

chao — Thu, 15 Dec 2005 09:19:03 -0000

Clipped by chao to discover new online advertising channels

The "Type In" PPC Play

A colleague reminded me that Marchex, the public company roll up of online advertising plays, recently purchased Name Development, a company that owns a couple hundred thousand URLs. (SEW thread here). The price was $165 million.

The business model for Name Development is drop dead simple: they own a bunch of URLs, and when internet users type a word into the address bar (expecting it to resolve to something useful) or misspell a legit URL, often times one of Name Development's URLs comes up as the resolved address. Name Development then sticks a sh*tload of AdSense or Overture links on the resulting page, and voila, free money!

chao's clips tagged ads

Google Testing AdSense Cost Per Action (CPA)