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Six tips for writing a great blog post
Comments: (7) Published July 3rd, 2008 in BloggingHello, bloggers
I would like to thank you everyone who left a comment on my last post and while I am working on How to Monetize Your Blog-Part2, I am posting these tips that are helpful to every blogger. I am not Shakespeare (and most of the bloggers are not) :), but most blog readers aren’t looking for a soliloquy, just a great post with good information, from a person that they can identify with. If you are looking for more tips on how to write a great blog post - one that inspires thoughts and keeps people coming back - here is the list that I created after a recent conversation with a professional writer.
1. Make sure your posts have personality.
When I read a blog regularly, it is because of the connection that I feel with the blogger, not just the information provided in the posts. You can get information anywhere, but great blogs make you feel like you are getting the information and advice from your friend.
Have you ever thought what makes big marketing companies so popular and successful? They write in a friendly-professionally manner. Here is an example:
“Hello (your name here)
Helen Zhuk here (for example)… Last week I was doing
(give an example, any example as long as it’s something people can
relate to) and blah, blah, blah. Usually the sales pitch starts
after they have shared their latest experiences, news, or other
information with you that you can relate and identify with AND that
makes you emotional. The information will always receive
multiple wows from you so, they know how valuable it is to make you
feel like they’ve known you personally for a hundred
years.
2. When English is not your first language.
The best you can do is to hire a professional writer. Make sure you hire someone who is experienced with writing for blogs. There is a big difference between being a professional writer and a blog writer. Whomever you hire should be familiar or be willing to learn about your product/services. Otherwise you are hiring a proofreader, not a writer.
3. Give accurate and concise information.
You wouldn’t want to give your friends bad advice or false information, so give your readers the same courtesy. Blog readers want you to tell them the facts, not read a bunch of garbage, so leave out the unnecessary details.
4. Link to resources.
Nothing bothers me more than becoming interested something that is talked about in a blog post, but having no way to find out more. When you mention other blogger’s posts or talk about a website or product, do your readers a favor and provide a link. This will make your blog more useful and appealing.
5. Stay on point.
Have you ever read a blog post and been left wondering what in the
world they were talking about? Readers lose interest quickly when
they can’t figure out what the point of a post is, so try to stick
to your topic. You can include things that relate to the posts, but
try to keep yourself from going off on a tangent.
6. Always proofread your posts.
I have a tendency to think a little faster than I type, so
proofreading is an absolute must. I forgot about this golden rule
for a while and as a result of one of loyal readers immediately
pointed it out.
Nothing will make a reader click away faster than a post teeming
with grammatical errors and obvious misspellings, so double check
everything before you hit publish. Sometimes it helps to walk away
for a bit and come back, reading your post with a fresh pair of
eyes, to help catch the less obvious.
