But one could imagine demand for a
buyer-review system--in the vein of Zagat's restaurant guides or
eBay (nasdaq: EBAY - news
-
people ) seller reviews--to score doctors, labs and drug
therapies. "There's a huge opportunity for someone to come in and
make this easier for the consumer and provide all the information
they need in a very usable form," insists Baig.
Financial services firms and insurers
clearly have the most at stake in the shift to consumer-driven
health care and many will doubtless form partnerships to compete
for HSA assets and customers
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