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Adding Campaign Info

source: http://www.google.com/support/analytics/bin/answer.py?answer=27255&hl=en

clipped by john May 24, 2006

manage google analytics

  • Helpful Information

    Campaign Source (utm_source)

    		 Required. Use utm_source to identify a search engine, newsletter name, or other source.
    Example: utm_source=google

    Campaign Medium (utm_medium)

    		 Required. Use utm_medium to identify a medium such as email or cost-per- click.
    Example: utm_medium=cpc

    Campaign Term (utm_term)

    		 Used for paid search. Use utm_term to note the keywords for this ad.
    Example: utm_term=running+shoes

    Campaign Content (utm_content)

    		 Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
    Examples: utm_content=logolink or utm_content=textlink

    Campaign Name (utm_campaign)

    		 Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
    Example: utm_campaign=spring_sale
 

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