“No matter where I am, in my heart and soul, I will always consider myself a part of Pittsburgh,”

said Bettis. “I’m grateful for the tremendous support I’ve had from the fans through the years

and look forward to the opportunity to open this exciting Grille in a great location on the North

Shore, next to Heinz Field. The development team we’ve assembled is focused on fantastic food

and an exciting environment that celebrates football in Pittsburgh.”

“The emphasis for this restaurant is on fantastic food, but the décor of Jerome Bettis Grille 36 will have a community feel that will reflect the personality of Pittsburgh and is designed for those who love the Pittsburgh Steelers and especially Jerome Bettis,” said Howard Shiller, partner, Celebrity Ventures, Inc. “The Grille will showcase personal elements of Jerome’s life and career, including his time at Notre Dame. Based on the reception of the concept, additional locations in the Pittsburgh region are a possibility.”

ABOUT CELEBRITY VENTURES INC.

Celebrity Ventures , based in Fort Lauderdale, FL, formed in 2000 to launch a new kind of foodfirst

focused, sports-theme restaurant that puts a whole new “spin” on the sports-restaurant

experience by teaming Hall of Fame athletes with high-exposure locations and high-quality

foodservice. CVI has developed a signature look for its establishments that is stylish and sleek

with modern “gender-neutral” décor that represents the new millennium, but also classic enough

to reflect the timelessness of the namesake athletes and their team affiliations at both the college

and professional levels.

But don't call the Grille a sports bar, said Bettis.

"(At a) sports bar, you do not get the opportunity for the family to come out, because they don't want to go to a bar and eat," said Bettis. "This is a restaurant."