"Stars of the World Wide Web"

Corporate Performance Artists is a successful Marketing Agency and a respected Internet Research & Development firm. While we don't ignore traditional marketing tools to influence buying decisions, we focus on marketing campaigns that places advertising at the precise point a customer has made a decision to buy. We call this type of marketing campaign "Customer Initiated Marketing."

The perfect embodiment of this approach is Search Engine Marketing, where we identify the keyword phrases that indicate a customer is ready to buy and then optimize marketing content to be the most likely to be found by customers in their search of the Internet.

As an R&D firm, we have the capability to not only market Internet businesses, but to build them as well. Very often we identify profitable new revenue opportunities for our clients and help them realize the new business models.

History

Corporate Performance Artists was founded in 2002 by Joseph and Donna McElroy , who were looking to combine both their creative artistic practice with there entrepreneurial and technology activities into a focused business effort.

The Company started by creating sales presentations, CD-roms, software development and web sites. One of our first clients was the jewelry company David Yurman. Click here to see the "look book" presentation we created for them. Other clients that year included the Nancy Graves Foundation, the Explorer's Club, and the City of New York.

In 2003-2004, Corporate Performance Artists gained steam as a marketing and technology company. We earned our chops with a large project for the SBA, including an ambitious effort, in partnership with the Bronx Council on the Arts, to assist all the non-profit art organizations in the Bronx with their technology and online earned income strategies. We also developed expertise with event marketing via such efforts as the South Bronx Networking Party.

Even prior to our founding, the McElroy's had extensive experience marketing online. They were co-founders of a dot-com enterprise called Everyday Office that they staffed and funded (over $2 million) entirely through their web based efforts. Not only that, they acheived international recognition for their art work purely through online promotional activities (and of course the high quality of their work). So it is no surpise that in 2005 , Corporate Performance Artists began actively selling online marketing capabilities such as Search Engine Optimization.

One of our first clients for Search Engine Marketing was the Manhattan Institute. Recently, Ed Schwarts, the founder of the Manhattan Institute, called Joseph "the smartest man in the world," giving an indication of how well we have performed.

The year 2005 was also when we started advanced email marketing campaigns, sending out media rich emals to attract attention and to track results. Part of our internal mantra is that we can "do everything creative for busienss, but we MUST measure everything for success." For one of the largest beverage distributors in the nation, we did this multi-media invitation sent out to all its employees, vendors, and customers.

In 2006, we stepped up our game even further. We achieved great results for Private Investigators Sherlock Investigations who now rank #1 on google for "new york private investigators." Skipp Porteous gives us a wonderful testimonial. We also created effective marketing campaigns for a large contractor, Pier Head Associates, an ecommerce campaing for hip-hop clothing retailer JokerBrand, and a culturally significant online presence for the foundation of the late singer Nina Simone.

2006 also is the year we started utilizing our skills as a company to help found joint ventures with our clients. In August of 2006, we were developing the online marketing campaign for American Indian Sourcing when we discovered through our research the great need for Internet based media communications between American Indian communities. We then helped found the new enterprise American Indian TV which is now getting large outlet media attention and bringing great opportunities to our client.

Now, 2007 is shaping up to be a great year. Not only are our new clients Jason Mills, Lipsig Law, NYC Luxury Listings, and the Long Island Alzheimer's Foundation looking forward to banner success, but we have also launched or about to launch new joint ventures. These include NYC Open House Listings and Used Car Rebate, both business models we discovered during our keyword research.

So we can say with confidence, that with expertise in advertising businesses, inventing advanced technology, and creating beautiful artwork, the McElroy's have developed Corporate Performance Artists into a highly effective Marketing Force you can trust to deliver on your marketing needs.

Our Principles

Before we conclude this about us section, we need to mention that because of our founders principled approach to business, we consider ourselves a socially concious enterprise. This means we follow the below practices in our business:

• No lies, no exaggerations, no hiding a hurtful truth.
• A business deal has no wheels on it, everybody carries the load so everybody must profit
• Share the wealth for good financial health
• Social responsibility is profitability
• All customers are equal and deserve the highest level of service
• Fear is not an appropriate factor in decision making
• Do your homework, do your accounting, do your followup
• Trust yourself, trust your fellows, trust the world
• Keep your sights high, your chin high, and your integrity high
• The bottom line is profits - financially, ecologically, socially, and spiritually
• Communication and Creativity can solve any problem

We are an open company. This means that we have an open-book management style, with all vested employees able to participate equally in all benefit programs. All corporate information is open to scrutiny by company constituents, including the corporate books. We will only undertake projects that we believe in and that are in line with our company objectives and values. For example, we will never undertake an adult web site as a client.

Our ideals foster our passion, creativity, and innovation in a dynamic atmosphere of trust, respect, open communications and personal growth. We believe this operational style produces the maximum benefits for all our stakeholders.

Corporate Performance Artists recognizes the value of diversity in a sustainable economy. Our goal is to keep at least 50% of our team from minority communities. We believe in an enlightened and collaborative leadership that enhances and supports the spirits of all our employee-owners and contractors.

We believe these principles make us a better company and helps us provide better products and services to our customers.

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