The Essentials of Search Engine Marketing
source: http://www.moxie-drive.com/articles/article.php/28-04-2008The-Essentials-of-S...
clipped by BartTheBear May 08, 2008
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The major search engines - Google, Yahoo (a directory as well as a search engine) and MSN - generate "natural" or "organic" search results or listings, as well as sponsored (advertiser paid) listings, whenever someone performs a search on particular keywords or key phrases. 
Notes by BartTheBear:
The major search engines - Google, Yahoo (a directory as well as a search engine) and MSN - generate "natural" or "organic" search results or listings, as well as sponsored (advertiser paid) listings, whenever someone performs a search on particular keyw