Entrepreneurial Mindset

clipped by chao Feb 25, 2006

The Entrepreneurial Mindset (Hardcover)
by Rita Gunther McGrath, Ian MacMillan "YOU CAN'T PICK UP A BUSINESS BOOK THESE DAYS WITHOUT reading about how dramatic increases in competitiveness and technological turbulence have introduced a pervasive sense..." (more)
SIPs: consumption chain analysis, exciter features, enhancement launches, scouting options, habitual entrepreneurs (more)
CAPs: Progressive Insurance, Bob Goergen, Texas Instruments, American Airlines, Otis Elevator (more)

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