This SaleHoo clip talks about ways to promote your website. Of course, the clip uses SaleHoo as an example. The concepts can be generalized to be used on other sites. The idea is to trade a eBook , an a private area of your website, a video series, or a mini-course for their contact information. You need to give your visitor something of value for their contact information. The technique is known as a name squeeze, and you use a squeeze page to achieve the goal. This in effect builds a highly targeted email list, that you can upsale other items.