Although, this Revver clip promotes SaleHoo’s Affiliate site, the concepts covered in this video is very relevant to PPC advertising . The primary example the clip goes over is Google Adwords .

The clip starts from the beginning with signing up for Google Adwords. Then the clip covers selection of keywords, and writing a great ad. It covers very important concepts such as categorizing your ads with your keywords, and adding brackets with the word “KeyWord” in your title. Finally you set your pricing. $20 to $30 a day is a standard budget per day.