Positive Real Estate Professionals

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clipped by bellapria Jun 30, 2009

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24 total blogs and 33 members.

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Content is King

When I first visit with a potential client for Positive Real Estate Professionals or R & D Art, the first and foremost thing that I explain to them is content is king. No matter how powerful our network is or how well the website or blogsite that we would build for you is optimized, the bottom line always comes back to the content that you produce. Pardon the bluntness, but if your content is crap then your website will quickly follow; maybe not in the beginning, but it will over time. If you read yesterday’s article entitled Putting the Cart Before the Horse, then you will recall that I stated that people in the social media realm will bury you if they think your posts stink. Grammar, spelling, and factual content is key when it comes to blogging. Believe it or not, there are people that sit around and wait for people to make mistakes just so that they can punish them brutally.

Let me say this before we go any further; if you have thin skin or do not take criticism well, then blogging might not be for you. What these “grammar police” do is not necessarily right, but the blogging world has pounded out on some of newspapers biggest journalist because they made one mistake. With that said, there can be “safe havens” found in groups like Positive Real Estate Professionals, but when the article hits the social media world, bad grammar, spelling, and unchecked assertions can come crashing down on you. Tools like “Word” and spell check are great to use when writing posts, but the best tool that I personally like is Live Writer. It has all the bells and whistles built in to help you. The last thing that I will tell you before I delve deeper into content is this: If you are blogging to create a journal, a diary, or just some ramblings, then quit reading this article and move on. This does not pertain to you.

OK, now that the serious bloggers are the ones left, let’s get down to the nitty gritty. The biggest question that I am asked is “What do you mean by ‘Content is King’?” That is a great question. The first thing that comes to mind is relevancy. Is the content that you are writing relevant to your site’s topic? If your site is an online sports network, you would not want to be writing about how to change a baby’s diaper. You can write about sports, you can write about common surgeries that sports players encounter, you can write about sports movies, you can write about sports events, and the list can go on and on. When we started Athletic Alley, one of the things that we sat out to do is write great sports content and we apparently are doing something right. The site is less than a year old and it holds a Google PR4 and boasts an Alexa of fewer than 110,000. At one time, it was under 100,000 in Alexa. The site talks about many different sporting events as well as other relevant content on things that pertain to sports. Bottom line is, it is the content that keeps the people coming back time and time again. This is what drives the success to this particular site.

In the Real Estate world, people are going to visit your site because they want to know about the products that you offer. But it does not end there. 87% of all home searches begin on the Internet. People want to know about the area that they are picking to buy a home in. Therefore, when they come to your site, they will stick around if you offer the information that they are looking for. One of the big issues that I have seen with most Realtor® sites is the lack of articles about their area. Above anyone, a Realtor® has to be an expert on their area. The schools, churches, and other amenities in your area give you so much to write about. This helps to open an dialogue with your readers and that is what turns them into potential clients. This can be said of loan officers as well. You have many products to offer and there are many things that are going on in the financial sector. The same can be said for insurance agents, appraisers, home inspectors, and many other professions who fall under the umbrella of real estate industry. This means that there is always something available for you to write about today. Taking 30 minutes out of your day to write a 200 to 500 word article should not be a chore.

I could go on and on about what you should or could be writing about. Bottom line is that CONTENT IS KING ! I cannot emphasize this anymore than I have. Think before you hit that submit or publish button as this is going to go out to the world. Use this thought pattern: Is this something that I would find interesting?

4 Responses to “Content is King”

Fred Chamberlin said:

Danny, you really can’t say that enough. If your content is good, people will read it. If it is crap, well, it gets flushed.

June 26th, 2009 at 3:59 pm
Danny Thornton said:

Fred, I could not agree more. Thanks for stopping in.

June 26th, 2009 at 4:03 pm
Rich Dansereau said:

Speaking to your audience in terms that are generally understood and on topic will definitely help to keep readers coming back. Writing about your website’s general topic also contributes to your SEO in several ways. If a consumer does an online search for “VA mortgage Marietta Georgia” but the majority of my articles are about the Taoist lessons in A.A. Milne’s ‘Winnie the Pooh’ then I probably won’t be returned very high in the search results. It cannot be said enough, content is king.

June 26th, 2009 at 4:54 pm
Danny Thornton said:

Rich, that is a great analogy that you provide. Thanks for adding some great content to the article.

June 26th, 2009 at 5:03 pm

Google's Keyword Wonder Wheel

http://www.businessopp4you.com/1105/googles-key...

clipped by bellapria Jun 30, 2009

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Google’s Keyword Wonder Wheel

Ahhh, the little gadgets that Google brings us just makes me happy. We all know that Google is the big kid on the block and that is fine by me since Google plays nice and shares their toys. I just found a new little gadget that helps you get some very fast keyword ideas. This little tool DOES NOT replace your standard keyword research but it can give you some quick ideas to increase the amount of keywords you are trying to rank for.

It is called the Wonder Wheel and is found right inside the normal search results pages and this thing is very cool. It allows you to drill down into Googles little spider brain and see what keywords they believe are related and show you the top choices. This is one of those articles that needs some help so I have some screenshots here to help you see what is going on.

You will see in this first screenshot that I am on Google and have typed in a search term (who is that at spot #1?). Sorry but I feel the need to brag every now and then, thank you SEO. Anyway back to topic…If you look at the image you will see on the right the words ’show options’, you will want to click that link. ww1

ww2 After you clicked ‘Show options…’ you will see these options on the right hand side of the search results. These are some pretty cool options and can help you in many ways. Take a minute to do a quick preview of these options as they will deliver very targeted information to you. Another excellent option to check out is ‘Related searches’. It will popup some great ideas at the top of the search results page.

I like to use the ‘Past 24 hours’ option as this can get me up to date information on major topics I am interested in. What we want to look at today though is down there at the bottom of the options under ‘Standard view’. It is the WONDER WHEEL, no it is not a ride at the fair but may be more fun for some of us.

If you click on the Wonder Wheel link and you will see something like this with the search results pushed to the right. Sometimes it even changes the search results…not really sure what that’s about but I really don’t care either.

ww3

That’s pretty cool, huh? You instantly get 8 keyword suggestions that obviously Google believes are related. This is extremely useful for anyone that is marketing a product or service online. Now like I said this should not replace your standard keyword research but should help to enhance it. Another cool part of the Wonder Wheel is that you can click one the keywords from your results and it will kick out some results that look like this. ww4

Awesome, and it will keep going. The more you click on the current keyword wheel the deeper it digs to give you more and more keyword ideas. So get on over to Google and check out those options, you will be glad you did.

Thanx and remember…Always strive to improve and success will follow

David Knops Jr

DKWebsites LLC

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The Truth About Vitamin D

The "facts" surrounding vitamin D are in a state of flux. Strictly speaking, vitamin D is not a vitamin at all. By definition, a vitamin is a substance we require but cannot make in sufficient quantity for maximum health. Recently, scientists have come to understand that our bodies can synthesize all the D we require for full health, but only when conditions are right.

Our bodies synthesize a precursor form of the vitamin. It requires UV irradiation from the sun for conversion to vitamin D₂. This reaction occurs in our skin. Vitamin D₂ spontaneously rearranges its structure to produce vitamin D₃, the form present in our vitamin pill. Vitamin D₃ is modified to additional active forms by the liver, kidney and various tissues of the body, resulting in a range of biological activities.

Vitamin D Deficiency and Disease

Early humans lived largely in equatorial Africa, free of sun-blocking garments. They had plenty of sunlight to produce adequate levels of D. This changed when humans migrated to northern latitudes with less sunlight, more clothing and, consequently, less vitamin D synthesis. The decrease in exposure to sunlight was accentuated by the industrial revolution, when adults and children worked long hours indoors. These conditions produced rickets, a skeletal disease common to children in 17th century England. The deficiency in adults caused a related disorder, osteomalacia, or softening of the bones. It was learned later that adding fish or fish oil to the diet could prevent these diseases. The active component in fish oil was later identified as vitamin D3, and shown to be required for proper mineralization of the skeleton. Hence, it was labeled a vitamin, since it was believed we needed to obtain it from our diet.

Rickets was the first of many discoveries linking vitamin D deficiency with disease. Preliminary research has now implicated this vitamin in a host of common diseases, including osteoporosis, cardiovascular disease, muscle weakness, high blood pressure, diabetes, multiple sclerosis (MS), rheumatoid arthritis (RA), inflammatory bowel disease (IBD), Crohn's disease, and cancer.

Several of these diseases are attributed to vitamin D's regulatory action on the immune system. In animal models of autoimmune disease, especially MS, vitamin D has been demonstrated to virtually stop the progression of the disease. This effect is attributed to vitamin D's capacity to "reboot" the immune system and consequently to decrease inflammation by lowering the level of inflammatory cytokines and elevating the level of anti-inflammatory cytokines.

The story is not yet complete, however. The actual mechanism is sure to be more complex, since this vitamin is involved in the regulation of numerous genes. No fewer than 21 different types of tissues contain the vitamin D receptor and thus are somehow affected by vitamin D.

The vitamin may also have a role in prevention of prostate, colorectal and breast cancer. Studies have demonstrated a significant correlation between low plasma levels of D and increased incidence of cancer. Epidemiological studies have demonstrated an inverse correlation between the amount of exposure to sunlight and the incidence of MS, RA, prostate, and colorectal cancer. MS is virtually nonexistent in the equatorial regions of the world, and the incidence of this disease increases with latitude. The Eskimos, however, offer an exception. They have a low incidence of MS, but their diet is rich in fish and, therefore, vitamin D.

Significant evidence indicates the average American does not have an adequate amount of vitamin D (as determined by measuring plasma levels) for maximum health and prevention of disease. This is especially true of those over 50, as older skin does not function as well in the conversion of inactive to active vitamin D.

Others who have impaired D synthesis are those with dark skin, and many women who live in cultures in which clothing and veils cover their skin. Epidemiological data also show an increased incidence of prostate cancer in dark-skinned men. To produce an equivalent level of vitamin D, very black skin requires 6 times longer exposure to the sun than does very light skin.

How Much Is Optimal?

Currently, there is no established optimum level for vitamin D consumption. The only available guideline is the "reference daily intake," which is estimated from studies demonstrating the amount necessary to prevent such diseases as rickets and osteomalacia. This level is generally accepted as 400 IU/day, regardless of age, diet and other factors. However, many believe this level is much too low to produce an optimum vitamin D plasma level that is effective in preventing or attenuating the diseases listed above.

Interestingly, the amount of vitamin D synthesized by white human skin under intensive UV exposure (a level commonly produced by our outdoor ancestors) is equivalent to 4,000 IU/day, ten times the amount currently recommended. Recent investigations indicate that oral intake of this amount/day does not cause adverse effects. However, the upper limit for adults, as recommended by the US Standing Committee on the Scientific Evaluation of Dietary Reference Intakes (1997), is in the range of 2000 IU/day. This is a controversial number!

So how much should we take/day, if any? This question has no definitive answer just yet. The current recommended adult adequate intake level (400 IU/day) was set before we knew about the intricate details of vitamin D metabolism. Furthermore, the early recommendations were directed toward preventing the childhood disease of rickets, and not the numerous D-associated diseases, mentioned above, which at that time were largely thought to be unrelated to vitamin D.

The major danger from taking too much of the vitamin is developing hypercalcemia (elevated serum calcium), which can cause kidney stones and harm kidney tissue. However, this can be monitored by routine blood or urine analysis. The evidence indicates that the recommended 400 IU/day is probably too conservative for people over 50, and two to three times that amount may be closer to the target level.

Research Update

Although the need for vitamins and minerals is widely recognized, most Americans don't bother to take supplements that would ensure adequate vitamin intake. A national survey by the Centers for Disease Control and Prevention produced data indicating that 60% of the U.S. population had not taken at least 1 vitamin or mineral in the past month.

Vitamin C is the most commonly consumed vitamin, followed by several B vitamins. Vitamin E is 7th, A is 8th and D is 9th on the list of the top ten most common ingredients. Folic acid, well known for its importance during pregnancy, is 10th.

Vitamin consumption correlates with age, education, gender and geography. The groups with the highest vitamin supplementation are those who are non-Hispanic whites, women, 50 and over, have 13+ years of education, and live in the West. For further information, click here.

This Research Update column highlights articles related to recent scientific inquiry into the process of human aging. It is not intended to promote any specific ingredient, regimen, or use and should not be construed as evidence of the safety, effectiveness, or intended uses of the Juvenon product. The Juvenon label should be consulted for intended uses and appropriate directions for use of the product.

Dr. Treadwell answers your questions about Juvenon™ Cellular Health Supplement

QUESTION: I take the Juvenon energy pill and love it, but how do I know which are the right vitamins to take along with it?

Kim, via email

ANSWER: Most people do not consume the required amount of fruits and vegetables per day to meet the daily vitamin requirement. In addition, the elderly and those with genetic errors require more than the recommended daily intake.

It is a good idea to be on the safe side by taking a good multiple vitamin, like a Centrum® or a comparable substitute. If you are part of the majority of Americans who do not meet the specified daily veg-fruit intake, then I would also recommend taking one B-complex/day, which contains the B vitamins in significantly higher doses than most multiple vitamins.

The Juvenon formula works best with a fully tuned up body, one with sufficient vitamins to produce maximum metabolic efficiency and protection from toxic substances.

Send your questions to AskBen@juvenon.com.

For more questions and answers, go to juvenon.com/product/qa.htm.

Benjamin V. Treadwell, Ph.D., is a former Harvard Medical School associate professor and member of Juvenon's Scientific Advisory Board.

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Alpine Meadows Skiing and Snowboarding Information

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clipped by bellapria Jun 29, 2009

Alpine Meadows Skiing snowboarding

Notes by bellapria: Skiing and Snowboarding Information for Alpine Meadows.

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Hiking In Lake Tahoe Information

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clipped by bellapria Jun 29, 2009

Hiking information Lake Tahoe Trailes Wildlife

Notes by bellapria: North Lake Tahoe is home to miles upon miles of gorgeous Sierra Nevada wilderness, and it offers endless trails for hiking and exploring all of it.

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