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Use Your Best VOICES on the
Air
Brian Jud
Appearances on television and radio are
excellent ways to sell books – if you perform successfully. Both
the content of your message and the way you deliver your words
determine your ability to communicate with your
audience.
Here is a tip to help you speak more
effectively while performing on the air: control your VOICES. This
is an acronym made up of the first letter of the words
Volume, Other's viewpoint, Inflection,
Confidence, Enthusiasm and Speed. Vary these
as you speak and you will deliver your message more effectively and
pleasantly:
Volume. Before your segment begins, a
sound check will be conducted and the audio controls will be
adjusted accordingly. However, your general apprehension might make
you feel less sure of yourself, and your voice may become
progressively louder or softer. If this occurs, the host may
mention it during a break. Or, if you are on a television show you
may see the producer alerting you via hand signals to adjust your
volume.
Others' viewpoints. The audience did
not tune in to be sold something. It does not care about you or
your book, but wants to be entertained or informed. Engage audience
members by involving them in your presentation. Convince them it is
to their advantage to listen because you have information that will
help them. Before you go on a show, know who is in the audience and
how the information in your book will benefit them.
Inflection. Avoid a monotonous tone of
voice by accenting important words, emphasizing them as you speak.
Alter the way you accentuate your words so you control their
impact. Adjust your volume periodically to emphasize important
points and to avoid talking in a monotone.
Confidence. People associate
competence with confidence. If you sound confident, the audience is
more likely to believe you know what you are talking about. The
sound of confidence is not necessarily a deep, resonant voice. It
is a ready answer to a tough question or a command of the facts
supporting your position. But if you experience nervousness, there
are several techniques you can use to project
confidence.
· Listen to the interviewer's questions
carefully, giving you time to think of an answer.
· Do not be afraid to say, "I don't know " or
"I can't recall," if you do not or cannot. Some questions are meant
to throw you off balance to see if you really know what you are
talking about (but these are usually asked by the host before you
go on the air, if they occur at all).
· Breathing exercises can help alleviate
anxiety.
· To the extent necessary, your hosts will
try to make you feel at home. They recognize that you are
apprehensive about appearing on the show, and they will do what
they can to help you relax. If you have any questions, ask them
before the show begins.
· Do not think about your spouse, family and
friends in the audience. Think about the questions you may be asked
and how you will use them to reach your objectives for the
show.
· Be yourself. Speak naturally and use
personal stories to create camaraderie with the audience. Do not
try to tell a joke if you feel nervous. It is less likely to go
over well, and the lack of laughter (if you are performing before a
live audience) will make you even more apprehensive.
· People are rooting for you to succeed. They
empathize with your fallibility and may support you more if you
prove yourself human. Do not worry about making a mistake because
it can make for a better interview. Learn to laugh with
yourself.
· Many radio studios have a cough button on
the console. If you must cough or clear your throat, press this as
you do so and it will not be heard over the air. If there is no
cough button, turn away from the microphone and cover your mouth.
Keep water with you and take a drink regularly.
· The audience is less aware of your
nervousness than you are. Do not call attention to it on the air,
but if you feel it necessary, admit it to the interviewer before
the show begins. This will help you relax, as well as build
rapport.
· Relax and enjoy yourself, but do not get
too comfortable and make flippant remarks. Maintain your
professionalism and think about what you are going to say before
you say it. If you are unsure if a comment will be suitable, do not
say it. As the saying goes, "If in doubt, leave it out."
Enthusiasm. Temper your
self-confidence with enthusiasm, communicated by speaking with a
smile in your voice and passion in your heart. Use inflection to
project enthusiasm as you accent important words.
Note: Transferring enthusiasm doesn't
mean you must jump up and down, emphasizing every word. You can
achieve it by speaking slowly, articulately and with conviction. It
can be communicated by pausing before answering a question,
speaking with a smile in your voice and being prepared with
responses to questions and objections. Adequate preparation will
serve to enhance your enthusiasm.
You can have some fun as you conduct radio
interviews via telephone by watching yourself in a mirror. This
will enable you to practice gesturing (to add inflection to your
voice) and smiling. You may also find it helpful to stand as you
speak. Doing so opens up your diaphragm and allows you to speak
with a more resonant voice.
Speed: Your rate of speech can
interfere with effective communication. Your general nervousness
will cause you to speak a little more quickly than you would
normally, distorting your articulation and interfering with
effective communication. And the faster your vocal cords move, the
higher your voice will pitch. Slow down your speech and your tone
will drop, giving you a confident, resonant voice. If you talk too
quickly, your pronunciation will suffer. The show host may ask you
to repeat yourself regularly, which becomes irritating to all
parties. In addition, you may sound either nervous or
untrustworthy.
The normal rate of speed is about 130 - 140
words per minute. You can learn where you fit on this scale by
speaking for one minute into a cassette recorder. Then play it back
and count your words. If you speak too quickly or too slowly,
practice until you get a good feel for your most comfortable and
effective rate. Practice better enunciation by reading aloud to
yourself and to your family or friends.
You can even use affirmations to help. For
example, if you tend to talk too fast, remind yourself to slow down
through this affirmation: "I regularly speak particularly slowly
and articulately." It's difficult to say this quickly, and
repeating it will help improve your articulation.
Performing on the air can be as much fun as
it is productive. Use your VOICES wisely and you will sell more
books, entertain and inform the audience and provide the host with
a good show. It is a win-win situation for everyone.
Brian Jud is a frequent guest on radio and
television, host of the television show The Book Authority
and author of the media-training video program You’re On The
Air. Contact Brian at P. O. Box 715, Avon, CT 06001; (800)
562-4357; fax (860) 276-2453; brianjud@msn.com or visit
http://www.strongbooks.com
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