VALLEY FORGE, Pa. -- After a lengthy development and a careful
assessment of its acceptance by customers in a test-store setting,
AmerisourceBergen Corp. is set to launch a network-ready health
assessment kiosk that comp any planners hope will replace blood
pressure machines in many drug stores.
The kiosks were designed, developed and built by IBM and have
the look of sleek, ergonomic seats that bear little resemblance to
the boxy, walk-up interactive health kiosks that some retail
pharmacies adopted in the early 1990s. And they present drug store
customers with a far wider range of options for health self
assessment and information about disease states, prevention,
nutrition and their own prescription data.
The kiosks feature interactive patient self-screening technology
from Stayhealthy Inc., a health care partner that also provides a
live pharmacist help line. They include a body composition analyzer
that allows patients to analyze their own ratio of body fat and
print out the results, as well as blood pressure screening and
Internet access to health information sites. Diabetic patients and
those with high cholesterol levels also can upload data from their
own devices to a personal, password-protected online health
record.
"There's a way to connect some patients' glucometers," explained
Barbara Brungess, manager of corporate and investor relations for
AmerisourceBergen. "The machine can gather all that data and take
measurements over time."
Dan Ramirez, who heads the kiosk program as corporate vice
president of program management or AmerisourceBergen, explained
that "patients can come up to the kiosk at the pharmacy, upload
interactive diagnostic data to a secure site and can print their
records up and take them to their physicians, he said. "More
important, they create a history of their condition, which only the
patient, the physician and the pharmacist can access."
Ramirez said AmerisourceBergen is bringing the machines to
market in the belief that their time has come. "Europeans have a
lot of experience with kiosks," he told Drug Store News. "In the
U.S., kiosks in pharmacies haven't really taken off. But we feel
that we could replace blood pressure machines and give pharmacies
this functionality for a lower price than they pay for the blood
pressure machine alone."
Added Brungess: "We're really excited about it. These machines
will be able to offer a lot more than blood pressure screenings ...
and they're very user-friendly."
An early target market for the kiosks will be the company's two
independent pharmacy networks, Good Neighbor Pharmacy and Family
Pharmacy. But the company also is "taking orders and getting
commitments" from other chains and independents, Brungess said.
"There will be some cost to the client, but we're working to defray
that" through on-screen advertising, corporate sponsorships and
other means, she added.
Under a joint operating contract with AmerisourceBergen, IBM
will provide ongoing in-store maintenance of the machines via its
national network of 7,000 technicians.
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