JEROME BETTIS GRILLE 36 OPENS ON NORTH SHORE

PITTSBURGH, PA – June 6, 2007 – At an event held last night, retired Pittsburgh Steelers running back Jerome Bettis was joined by family and friends, including Gladys Bettis, Steelers wide receiver Hines Ward and former Tennessee Titan Eddie George as he rolled out a red carpet and unveiled the new Jerome Bettis Grille 36 on the North Shore.  The event included a surprise performance for Mr. Bettis by the Notre Dame alumni marching band while DJ Demetrius Stanley, a former Ohio Status University wide receiver, spun Jerome's favorite tunes.

"No matter where I am, in my heart and soul, I will always consider myself a part of Pittsburgh ," said Bettis.  "I'm grateful for the tremendous support I've had from the fans through the years and am so pleased to open this exciting Grille in a great location on the North Shore , next to Heinz Field.  This is not a sports bar, but a restaurant with a strong focus on delicious, high quality food and a fun atmosphere.  I know the fans will enjoy it."

Working with Fort Lauderdale based Celebrity Ventures Inc., Bettis has developed the 8500 square foot Jerome Bettis Grille 36 on the Heinz Field side of the DelMonte Building .

The restaurant boasts a $350,000 state-of-the-art audio visual system which features more than 40 high definition televisions.   Brandon King, who directed the kitchens at Celebrity Ventures' other restaurants and was named Best Up and Coming Chef by the Columbus Dispatch and C Magazine in 2003, serves as Grille 36's Executive Chef.

The menu provides a broad range of casual dining offerings such as:

-          Entrees ranging from the signature Jerome 36 ounce Steak, burgers, ahi tuna, lemon-garlic chicken, pecan-encrusted pork chops, tremendous salads, sandwiches like a fried-cheddar and meatloaf hoagie and hot shrimp BLT;

-          A bar that offers top shelf specialties including 36 different martinis, 36 different beers and 36 different vodkas, in honor of the number Bettis wore while playing for the Steelers;

-          Desserts such as hot deep dish apple pie, skillet peach cobbler and a banana split martini for two.

"The emphasis for this restaurant is on fantastic food, but the décor of Jerome Bettis Grille 36 has a community feel that reflects the personality of Pittsburgh and is designed for those who love the Pittsburgh Steelers and especially Jerome Bettis," said Howard Shiller, partner,  Celebrity Ventures, Inc.  "The Grille design showcases personal elements of Jerome's life and career, including his time at Notre Dame, while the menu includes some of his favorite dishes."

The restaurant is part of a line of consistent development that has been underway on the North Shore, including the location of Fox Sports Network (FSN) Pittsburgh's cable news network, tenants DelMonte and Equitable Resources, McFadden's Restaurant and Saloon, Hyde Park Steakhouse and Calico Jacks Cantina.

Including the Jerome Bettis Grille 36, Continental Real Estate Companies has developed more than 400,000 square-feet of class A office space and 70,000 square-feet of ground floor retail/restaurant space at the North Shore. Of that space, Continental has already leased 365,000 square-feet of office and 57,000 square-feet of the retail/restaurant space in the Del Monte Foods and Equitable Resource buildings.

"I cannot think of a better addition to the North Shore's team than Grille 36," said Continental Real Estate Companies Chairman Frank Kass.  "Jerome is the definition of class and his development and operations partner Celebrity Ventures has an outstanding reputation for quality and success."

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ABOUT CELEBRITY VENTURES, INC.

Celebrity Ventures , based in Fort Lauderdale, FL, formed in 2000 to launch a new kind of food-first focused, sports-theme restaurant that puts a whole new "spin" on the sports-restaurant experience by teaming Hall of Fame athletes with high-exposure locations and high-quality foodservice.  CVI has developed a signature look for its establishments that is stylish and sleek with modern "gender-neutral" décor that represents the new millennium, but also classic enough to reflect the timelessness of the namesake athletes and their team affiliations at both the college and professional levels.

ABOUT CONTINENTAL REAL ESTATE

Based in Columbus, Ohio, Continental Real Estate Companies is a full-service commercial real estate developer.  Continental develops and owns retail, office, hotel, multifamily residential, industrial and mixed-use properties throughout the United States.  The Company has offices in Columbus, Pittsburgh, Dallas and Orlando.